You don’t need a million-dollar budget to build a brand that people remember—you need intention, consistency, and a clear understanding of what your business stands for. Whether you’re launching a new venture or refining your current presence, your brand identity is more than a logo or a color palette—it’s the heartbeat of your business. Let’s break it down. What Is Brand Identity? At its core, brand identity is how your business presents itself to the world and how your audi